8 Advantages of Using Corrugated Displays in Retail Spaces
Store owners and marketers constantly seek innovative ways to capture consumer attention and boost sales in the competitive retail industry.
Corrugated displays amalgamate as the answer for retailers wishing to stand out in the crowd with a difference. Inexpensive and versatile, they offer numerous benefits for maximizing in-store impact.
This information is helpful for companies looking to understand the differences between cardboard and corrugated boards. Below are eight major advantages of using corrugated displays for retailers.
1. Cost-Effective Marketing Solution
In scrutinized marketing budgets, corrugated displays are emerging as a clever and effective solution for retailers. More than impactful, these cardboard stands are worth the minimum expense attached to product presentations and brand message communication.
● Material Cost-Effectiveness: Material Cost-Effectiveness: Manufactured from the least expensive material, the corrugated display proves to be economical for every small or large retailer, whether at local or significant levels.
● Low-Cost Customization: Even while being cost-effective, these displays will still give retailers all the customization options necessary to have them aligned with seasonal promotions, branding initiatives, or specific product launches, all without straining the wallet.
● Economical Production in Bulk: Corrugated displays are the most economical to reproduce in large quantities since per-unit costs are reduced. Therefore, they are ideal for large-scale marketing efforts.
2. Lightweight and Easy to Transport
Additionally, their lightweight nature provides logistics benefits and ease of handling.
● Easily Assembled and Disassembled: The displays are simple to set up and install, saving time and labor costs. These setup benefits align with lower labor costs, making them a cost-effective packaging solution.
● Low Shipping Costs: Corrugated displays reduce transportation costs due to their lightweight cardboard, making it easy to move large consignments to multiple retail locations.
3. Eco-Friendly and Sustainable Option
As consumers increasingly prefer eco-friendly options, retailers are pressured to adopt sustainable practices. The most convenient solution to cater to these innovative concepts includes corrugated displays.
● Recyclable: The media comprising these display stands, mezzanine floors, or merchandising units in themselves work positively toward a brand's stated sustainability goals.
● Biodegradability: The display stands decomposed on its own without any help, unlike its plastic or metal alternatives, so corrugated ones have a less long-term environmental impact.
With content marketing projected to reach $65.66 billion by 2026, it’s clear that corrugated displays are an effective marketing solution.
4. High Versatility in Design
Their design is highly flexible, allowing retailers to create attractive, brand-oriented presentations.
● Flexibility in shapes and sizes: The ability to create custom displays concerning different sizes and shapes of products enhances the appearance of the products overall.
● Increased Branding Potential: The displays may be printed with quality graphics, logos, and brand messaging to capture customer attention and reinforce brand identity.
5. Enhanced Product Visibility and Sales
Through the strategic use of corrugated displays, there may be a dramatic improvement in product visibility and sales.
● Efficient Positioning: Product visibility and customer interaction will also be boosted by corrugated displays through strategic positioning in high-traffic areas.
● Impulse Purchase Stimulus: Cardboard display stands, attractive and strategically placed, promote impulse buying, thus generating sales and revenue.
Benefits of Comparative Products
| Features | Corrugated Displays | Traditional Shelving |
| Cost | Low | High |
| Customization | Easy and Affordable | Limited and expensive |
| Mobility | Highly portable | Fixed or difficult to move |
| Sustainability | Eco-friendly | Varies (often less sustainable) |
| Setup Time | Quick | Time-consuming |
| Brand Visibility | High | Limited |
6. Durable and Sturdy for Retail Use
Believe it or not, corrugated displays are quite tough and durable. Their lightweight property does not undermine their strength and rigidity.
● Support for Heavy Merchandise: The engineering of corrugated displays allows support for the heavyweight category of products.
● Meant to Understand Retail Environments: These materials withstand the constant wear and tear of busy stores.
7. Easy Customization for Targeted Campaigns
Corrugated displays easily take up the adaptability that can bring through one's shapes into point of sale and second lives, but at the same time, they tend to be extremely customizable for events and other marketing fairs.
● Adaptation to Different Campaigns: Displays can be customized quickly to serve new promotional campaigns, like those for holiday sales or new product launches.
● Seasonal Relevance: They can be easily updated or swapped out with seasonal changes to keep displays fresh and relevant throughout the year.
Many marketing companies recognized long ago, before the rise of content marketing, that customers seek ethical engagement and solutions to their problems. While corrugated displays add a physical element to digital strategies, they also contribute to a comprehensive marketing approach.
8. Cost-Efficient Storage and Reusability
● Space-Saving Storage: The design of a great part of these corrugated displays is collapsible, which means that they help in storing large volumes of displays in minimal storage space.
● Durability for Multi-Campaign Reusability: Their durability in usage, even through many campaigns, ensures that an investment made is turned to good use, thereby reducing waste.
Conclusion
Retailers can benefit from numerous advantages by using corrugated store displays. Corrugated displays address modern retail challenges through their cost-effectiveness, eco-friendliness, and versatile design options.
A variety of performance boxes are available to address modern retail challenges, providing innovative, cost-effective, and eco-friendly visibility solutions, as well as a blank canvas for marketing strategies.
FAQs
1. How long do corrugated displays typically last in a retail environment?
Corrugated floor displays are needed to manage the demand in numerous shoppers' stores and guarantee their durability for long months. Durability claims are tested on the performance of the given corrugated package, among other factors, such as the weight of the products it is supposed to carry and other special conditions of the retail space, to ensure that this is a durable and reliable solution.
2. Can corrugated displays support heavy products?
Although corrugated displays are lightweight, they are engineered to support substantial weight, including heavy products. This strength ensures that retailers can confidently use these displays for everything from lightweight items to bulkier products without compromising stability and durability.
3. Are corrugated displays environmentally friendly?
Corrugated displays are crafted from recyclable and biodegradable materials, making them an eco-friendly choice for retail spaces. Their sustainable composition not only helps reduce environmental impact but also aligns with modern consumers' growing preference for brands that prioritize green practices and sustainability.
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