A Guide to Content Distribution Strategy - Increase Your Brand Image
Content distribution is a process with which you can distribute your write-ups and reach a larger target audience and is considered one of the effective content marketing strategies. Proper content distribution strategy will not only help you reach your target audience but also increase your brand image.
Why content?
Content marketing 2019 is one of the effective tools for digital marketing. It helps your potential customer to find your business without any hassle, which increases acceptance and preference and improve your brand image.
The distribution can be of three types –
1. Earned
Earned distributions signify that your content is being used by other individuals to share on their preferable channels with their followers. This also increases your brand value and business recognition, and you are also able to reach a larger target audience.
2. Paid
You can also invest money to boost your write-up. The rate of such paid distributions depends on the channel you use and the preference. You can also post your content on sites of other individuals to reach their followers with the help of paid distributions.
3. Owned
Such types of distribution are controlled solely by you. For example, any posts that you share on your business website will be considered as owned distributions.
Discussed below is a guide that will help you understand the content distribution strategy better.
Types of content
There are various types of content, such as:
- Blogs
- Social media post writing
- Article
- Videos
- Podcasts
- eBooks
- Email newsletters
- Press release
- Quora (question and answers platforms)
- Advertisements
Once you know the type of content, you can choose any of the content distribution platforms to promote your content.
Steps to build a content distribution strategy
Follow the steps given below to create an effective content distribution strategy:
Step 1: Analyse your target audience based on the category of products and target age group. Choosing the wrong target audience can reduce the performance rate of your product.
Step 2: Audit content if any write-up is already published. You may have any content already published on any of the digital marketing platforms. Check your content map and analyse the performance of your material and also identify content gaps if any.
Step 3: Check on the content that you are about to publish. Evaluate the content based on quantity, quality and research.
Step 4: Choose your channel for distribution such as website, social media, advertisements, etc.
Step 5: Decide the type of content you want to publish, such as webpages, articles, blogs, newsletters, etc.
Step 6: Set the goal you want to achieve from content promotion and frame your content accordingly and provide all the required information. Also, make sure that your content is interesting enough to engage your customers. Besides, your content should be framed in a way that it would create a need in your prospective customer for your products or services to change them into consumers.
Step 7: Publish the content on the desired platform.
Step 8: After your write-up is live, analyse and measure the performance of your content and check the results regularly.
Why are content distribution strategies important?
Content distribution strategy helps in branding your products and:
- Boost the impact of your content
- Helps your content writing team to work in collaboration towards your goal
- Assists you in deciding a benchmark based on which you can analyse the performance of your distribution with ease.
After you have chalked out your strategy, you can select the distribution channel depending on the type of content and your target audience. For instance, for a customer around the age of 25, the preferable distribution channel can be Facebook or YouTube, whereas for a professional above the age of 40 the preferable channel can be LinkedIn.
To frame content, you can hire a content marketing agency to understand the required type of content and frame them in ways to reach a large target audience and to churn in profits.
Similar Articles
Do you want to get started with Guest Posting? This guide will help you understand how to do it.
Imagine you're at a bustling street market, where vendors shout over each other to sell their goods, each vying for the attention of passersby. Now, envision the vendors as streaming services and broadcast channels, and their wares as the plethora of digital content.
Content strategy services are becoming a mandatory part of doing business. It is also referred to as an age-old technique to get clients. The idea of advertising the brands gets modified with the changes of time. The growth of the digital side is rapidly increasing, especially for B2B corporations.
Explore the future of content marketing with custom GPT solutions. Unlock unparalleled creativity and engagement for your brand's success.
Content marketing is a strategy used to interest, engage, and retain a crowd by creating and sharing applicable articles, podcasts, videos, and other media. In today's world, the audience hopes for relevant and essential content from brands they have confidence in on an unfailing basis.
According to Neil Patel, you can enhance the efficiency of traffic generation up to 500% with effective headlines. A headline is the first thing that attracts readers' attention when they go through a blog or article.
In our Marketing Services department, We have seen countless taglines over the years that read like gibberish and don’t mean anything to the consumer. When creating your company’s tagline, there are several things you should keep in mind to create an effective marketing tool
Motion graphics are animated representations that consist of text as well. These are extremely attractive and hook audiences with content. They help to explain a specific topic very clearly. For all these things, their applicability is vast.
Over the years, traditional marketing has taken a backseat, and content marketing is coming to the forefront. Almost all leading global brands are touting this strategy to grow their business.