6 Factors Influencing App Usage That Every iOS App Development Company Must Know

The app economy is inching new high every day. The raison d'etre doesn’t need an explanation. You know it, I know it, in fact, we all know it. Time spent with mobile apps by Americans grew exponentially from 126 minutes in 2013 to 198 minutes in 2015. The future is no doubt brighter than ever for every iOS app development company. They can make their journey a cakewalk if they understand what Apple iPhone or iPad users want.

Here are 6 factors, or saying better “perception of consumers”, determining the app usage. Not just the iOS app development company but also the service taker must know them if they want their app to appeal to the users and find a respected place on App Store. These factors actually guide the user’s decision to get started with an app and continue with it.

Makes my life easier

Did you know 63% of users download an app with this in mind? Hence, the app must be convincing to a consumer that it will really make his/her life easier. The app must address the practical problems faced by the user. For instance, a travel app allows its user to locate destinations, find places of eateries, entertainment, fun, etc. in a quick and easy manner. What if these purposes are not met by the app?

Clear instructions for using app

Users expect simplicity.  Around 63% users don’t approve an app, if it’s not complemented by the user-manual.  Hence, the marketing information of the app, i.e. the app metadata provided by the publisher or developer while uploading the app on App Store, must be conveyed without any ambiguity. It must give the user a walk-through of the app usage across different sections and features. It must not defy the promise in any way.

Appealing design and aesthetic

Close to 57% of users click on the download button when the app is aesthetically designed. Hence, a business decision-maker must make it clear to the iOS  app development company as what kind of images or visuals to use   based on the taste of the target audience.

Consistent experience on multiple devices

Consumers demand consistency. Around 57% of users would love not to get disappointed on this front. Remember, and it won’t be their failure, but the failure of everyone behind the app, i.e. the business and the iOS app development company accountable for getting the app developed. With the onset of multi-device culture, it’s imperative for a business to keep their brand experience consistent across iPhone, iPad or iPod touch devices. The user must be able to sync his/her experience and perform the intended action without any hassle. For instance, if a shopper has initiated a shopping journey on a Mac at his/her office then he or she must also be able to conclude it on his iPhone without fail.

Always has new content

Change is the only constant, the phrase got a reverberation here once again. Around 47% of consumers would not continue with an app, if it fails to refresh the content. The business and the iPhone development company must collaborate efficiently to keep users entertained with fresh content.

Brand I interact with offline

The Internet is pervasive, we all know it. But still, we all have a strong affinity for apps that work great even being offline. Brands and developers must pay attention towards this and try to make sure that users get maximum service from the app despite being not connected to the Internet.

Hope you enjoyed the article! Add more to the list and let us make iOS app development more purposeful and more generous for Apple users.