Creating Digital Business with Drupal Web Design Solutions

In the modern world we live in, pretty much all business is now conducted digitally, and the key succession of most businesses is online brand awareness. Whether you intend to trade goods, or you just want to promote the services your business provides, either way, you need a website that fully functional, interactive, responsive on all devices (of course, this isn’t mandatory but is definitely recommended), and also customer friendly to consolidate all clientele.

There are so many different types of websites to choose from these days, so you might want to do your research before making any sudden decisions, but it’s worth doing as the website not only needs to suit your business requirements but also needs to meet the needs of your visitors/customers.

Open Source technology comes in a range of different solutions but is usually one of the most utilized platforms when it comes to web design. You can have your pick of Joomla, Drupal, Magento, Open Cart, Presta Shop, Sugar CRM and so much more open source technologies, each one with its particular benefits.

DRUPAL WEB DEVELOPMENT SOLUTIONS

Drupal is one of the most popular open source web design platforms that have a built-in Content Management System (CMS). It’s chosen by many businesses thanks to its powerful tools and functional platform. It’s a favorable choice out of the other open source technologies because of its user efficiency, meaning you don’t have to be equipped with technical skills in order to actually design the solution how you want. Other features include high website performance due to its built-in caching and scalability (it can be used on multiple servers). It also features easy integration with 3rd party applications, it's search engine friendly, it has supreme security functionality, it provides commercial support through training and education, and it allows management of content by the end user (i.e. you).

Primarily used as a back- end system, Drupal supports a range of website types from personal blogs to government informational sites, and it is built on a PHP language which provides the main database through MySQL.   

As mentioned previously you don’t have to be of a technical background to be able to use Drupal effectively, although if you haven’t got the time to go through the development process, it might be worth enlisting the help of an expert who has experience in Drupal web design solutions. These experts will be able to support you from the start to the end of the project leaving you stress and hassle free.

Okay, so you’ve established your online presence, and your website is up and running, so what happens next?

MAINTENANCE

Once your website is up and running you then need to think about the maintenance side of the website. By running regular security checks you can make sure that your website is functioning properly, and that there are no potential risks of security hacks. Stay up to date with the most current version of Drupal either through your developer if you are going via a third party, or just by keeping an eye out for Drupal extensions if you have developed the website yourself.

DIGITAL MARKETING

Another thing to consider once your website is fully functioning is online marketing techniques, commonly known as Digital Marketing. Digital Marketing uses different techniques to build brand awareness through Search Engine Optimisation (SEO), Pay Per Click (PPC), Social Media Marketing (SMM), Content marketing and also Email and Newsletter marketing. Using these methods you can shout about your business and build a bigger customer outreach so that people know that your organization exists.

With regular website maintenance, and online marketing you can truly allow all that design and development work to truly flourish.