Mark

I am a technology writer with a strong passion for my profession, fortunate enough to picture good and bad of tech world with tips, tricks, challenges and their solutions.

Articles from this author

Leveraging AI for Quality Engineering: Key Use Cases

It is clear as day to see that businesses today operate in an environment where software is a critical pillar for innovation and customer interaction. No wonder then that organizations are becoming increasingly reliant on sophisticated software apps to provide value. It is also how they can maintain a competitive advantage

Essential Factors to Consider When Selecting a Cloud Service Provider

Modern businesses have come to rely on technological infrastructure, and quite heavily at that, no? Everyone can see the growing dependence of all industries on digital solutions to go about their operations. However, the complexity of modern business is beginning to necessitate the kind of technological solutions that can scale with changing requirements

Boosting Business Efficiency and Growth Through Cloud Integration

Digital technologies and the transformation they have brought about have fundamentally altered how businesses operate. This has resulted in an increase in data generation and the adoption of various software, among other things

AI integration in logistics

Navigating global supply chains, no matter how complex, has become fundamental for success today. After all, the modern market is marked by rapid globalization and fierce competition

Top Benefits of Migrating to the Cloud

The demand for innovation is immense, isn't it? Then there is also the need to adapt to rapidly changing market demands. Phew! Businesses have so much to deal with, especially the seemingly unending challenge of maintaining IT infrastructure.

The modern business climate is quite dynamic. This much has been for everyone to see. This translates into the need for different ways to improve business agility and efficiency. No wonder companies feel immense pressure to innovate faster and provide exceptional customer experiences.

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Artificial intelligence has come a long way from being simply a futuristic concept. Today it is deemed a basic operational requirement for businesses. AI's transformative power for innovation and better customer experiences has not escaped the watchful eyes of modern businesses

Importance of Enterprise Architecture in Driving Business Success

Businesses' dependence on technology is not new. Of course, no. However, what some may not realize is this dependence has resulted in complex IT environments that frequently comprise various systems and apps.

Effective Cost Optimization Strategies with Azure FinOps

The broad spectrum of industries across the globe is under unprecedented pressure to optimize their operations. And maximize profits, of course.  The rise of cloud computing, particularly platforms such as Microsoft Azure, has created incredible opportunities. Unfortunately, it has also made managing IT spending a tad complex

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Global markets are becoming more interconnected and quite evidently at that. The result? Shorter product lifecycles have led to unprecedented pressure for businesses to optimize operations. And maintain a competitive advantage, of course.

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Using the power of big data analytics can change the way businesses operate. Analysis of large datasets lets companies gain detailed information about their customers and markets, allowing them to remain competitive.

laptop on desk

Software runs the world. It seems so, does it not? Look at businesses today: they are highly reliant on software to improve efficiency and gain a competitive advantage. This is where SaaS has emerged as the dominant model because it allows to access software via the internet.

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The market is brimming with all sorts of software solutions and whatnot. Yet, software as a service has managed to establish itself as the dominant software delivery model. Businesses are now increasingly switching to cloud apps to improve efficiency and drive innovation. And embracing SaaS is driving an increase in demand for adaptable and scalable software solutions

DORA metrix

Businesses today have ever so subtly come to rely quite a bit on software to drive innovation. Come to think of it, software is also crucial for improving customer experience. And let us not forget that it also helps with gaining an edge over competition.

Outsourcing in Media and Entertainment: Key Trends, Advantages, and Best Practices

Content has permanently changed. We essentially have the digital revolution to thank for it. You see, how content is created and consumed has been fundamentally transformed.

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The digital age has meant a lot of changes, has it not? Businesses, especially, have had a lot to deal with and manage. Now given all that competition, it only makes sense to see companies vie for their customers' attention

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The real estate industry is quite an intricate web. With its complex transactions and diverse stakeholders, the sector feels an urgent need for reliable and efficient digital solutions. In fact, web apps have become essential tools for businesses operating in this sector

The AdTech evolution - Impact of Connected TV Advertising

Advertising is changing a lot because of connected TV (CTV). People are moving away from regular conventional TV to digital TV. The advertisers are also following this trend to reach these audiences on the new online TV platforms. 

Why Supply Side Platforms (SSP) Are Essential for Modern Publishers

A supply-side platform (SSP) is helpful for digital publishers because it changes the way in which they can buy and sell ads. It uses real-time bidding (RTB) and data analysis to make sure more ads can be placed, get the best prices for ads, and attract more advertisers

Top Benefits of GPS Fleet Tracking

It is not new that the modern business market is cutthroat and how. In such a market, businesses need efficiency and cost-effectiveness to succeed. No wonder more and more companies are looking for ways to optimize their operations

The Mechanics Behind Data Management Platforms

A Data Management Platform (DPM) can be defined as a smart assistant that collects data or information from various places, such as websites, apps, and customer databases. A detailed description of the customers is then generated, which contains information about their preferences and behavior

Python and AI for Ecommerce

Anyone even vaguely familiar with today's fast-paced digital world would know that e-commerce businesses face intense pressure. Pressure to deliver exceptional customer experiences while also maximizing their profits. To achieve this delicate balance, companies operating in this space must now put the power of technology to work

Integrating DevOps Culture Into Your Organization

It has been amply evident that there is a keen focus on delivering quality software products quickly. Here, DevOps emerges as an effective solution to meet such market demands. After all, it enables organizations to accelerate software delivery while improving business outcomes.

Impact of Digital Transformation on Investment Banking

Many factors have driven the transformation of the world around us. Yet, the credit primarily goes to digital technologies. This much has been for everyone to see. This transformation has been fueled by advances in AI and cloud computing, among other novel technologies.