A Beginner Guide To Guest Posting

For many experts, a blog is not only an opportunity to share their knowledge but also a source of fairly high income. Research by Orbit Media Studios specialists showed that in 2022, the owners of such Internet resources had high results. This statement is based on the results of surveys, of which 80% gave exactly this answer. This means that for most owners, the blog is financially profitable.

However, for it to be profitable, it should be popularized. One effective way to achieve this goal is guest posting. This concept includes tools that help you get quality backlinks to your blog, build an image, increase visibility, and attract new visitors. We suggest you learn what is needed to set up a high-quality guest posting.

What is a guest post?

Guest posting is a way of promoting Internet resources, including both personal blogs and product studios’ websites, through external links. These are not just useful actions that help you get quality links, but a powerful strategy that contributes to achieving many goals. Its main tool is guest posts.

This is a specially prepared unique text of a certain volume placed on a third-party web resource (blog). It is thanks to them that referral traffic is created, as well as significantly increases awareness of the brand. There are no clear restrictions on the structure and format of such publications. Everyone chooses everything individually.

On which resources should guest posts be posted?

Those who are new to guest posting should first find opportunities to post, check this list of guest posting sites. The main goal in this case is to find sites whose subject matter corresponds to the industry or niche of your web resource. To do this, you need to focus on several criteria:

• The activity of the blog owner on social networking platforms.

• Engagement of readers (can be checked by comments).

• Possibility of interest of the blog audience (will your topic be interesting to the readers of the chosen blog).

For example, if your site focuses on cosmetics, you should choose blogs that publish content about care. Similarly, if your business caters to event photographers, look for blogs that discuss photography, event planning, or related topics to ensure your content resonates with the right audience.

How to search for blogs to guest post on?

Currently, there are dozens or even hundreds of Internet resources on which you can post publications. There are several ways to find them.

Search through Google

The search engine is a real helper in solving many issues. Guest posting is no exception. To find authoritative resources for it through Google, it is enough to use special search queries. Each of them must contain a keyword related to your topic and an addition in the form of:

• Acceptance of guest publications.

• Guest post by.

• Guest post.

• Submit a guest post.

In addition, you can enter a query with the keyword and the application "guest post instructions".

Famous guest bloggers

To learn their names, it's worth reading a few quality blogs that are relevant to your industry. There is another option. If you know one of the guest bloggers, you can ask them to introduce you to the owners of the topic blogs on which they have already published guest posts. In the absence of such acquaintances, guest bloggers can be found through Google.

You only need to enter the phrase "guest post from". In addition, you can turn to famous bloggers: Kirk Williams, Mark Traphagen, Anna Crowe, Tony Wright, or Neil Patel.

Complements the list of search methods through social networks. Guest authors and bloggers often share fresh guest posts on social media accounts. The easiest way to find them is through Twitter. 

Unfortunately, placement on most trust sites is only possible with specialized services. For this reason, many companies prefer to contact them directly. However, you can cooperate with these services or start with lesser-known sites. But this way you spend more time and most likely get worse results.

How to propose a guest post idea?

Before learning about the guidelines for creating a post and proposal, it is worth pointing out the number of blogs that host posts. Statistics, provided by Referral Rock show that 50% of all respondents refer to no more than 10 bloggers. This means that in practice such tactics are effective.

So, pitching your guest post idea to them and getting a positive response requires the right pitch. Variability will help to increase the chances. The owner of the resource should provide several options for submitting information.  In general, several recommendations should be followed:

• compliance with the volume of texts (by the number of characters, the posts should be the same as those already on the resource).

• informative value (publications should not contain information about the company, but something interesting for the reader).

• uniform formatting (the texts must have the same design as those on the publication website).

• adding a call to action for readers (applies to leaving comments and expressing interest).

Conclusions

Summarizing the above information, we can point out that guest posting is a great way to achieve your desired goals. However, to get the desired results, you need to carefully study the features of creating posts and choose the right resources for posting posts.